Insights

AI Insights & Thought Leadership

Stories from real engagements. What's new in AI and whether it matters. The bigger ideas behind how we work.

Claws and effect

An essay on skills, AI, and knowing when to let go. Two eagles lock talons and fall, spinning, toward the ground. The grip costs them nothing to hold. Opening it takes will.

Aug 26, 2026/4 min read

Thesis

How to Choose the Right AI Partner in Switzerland: A Comprehensive 2025 Guide

Drawing on research from the world's leading institutions, this guide provides a rigorous framework for evaluating and choosing an AI partner in Switzerland—covering technical expertise, FADP compliance, governance, and strategic alignment.

Dec 5, 2025/25 min read

The Frontier

How Small Businesses in Switzerland Get Visibility in AI Answers (2025 Guide)

Learn how Swiss SMEs can optimize for AI-powered search engines through GEO strategies, structured content, and external validation to appear in ChatGPT, Gemini, and Perplexity recommendations.

Nov 27, 2025/10 min read

Thesis

AI Readiness in Switzerland 2025: Six Dimensions Companies Must Fix to Scale AI

Only 7% of Swiss companies are fully AI-ready despite 60% seeing AI as an opportunity. Learn the six dimensions that determine whether AI succeeds or fails.

Nov 21, 2025/15 min read

Field Notes

What Steps Should a Swiss B2B Business Follow to Implement AI in 2025?

Comprehensive guide for Swiss B2B SMEs to implement AI through a proven 9-step process covering strategy, tools, data, compliance, and team training.

Nov 21, 2025/15 min read

Field Notes

How Small Hotels in Switzerland Can Use AI Without Dedicated IT Staff (2025)

Practical guide for small Swiss hotels to adopt AI tools without IT staff. Covers SaaS selection, compliance with FADP, and step-by-step implementation.

Nov 21, 2025/10 min read

The Frontier

How to Make AI "Understand" Your Hotel Website and Services (2025 Guide)

Learn how to optimize your hotel website for AI-powered search systems through structured data, detailed content, and digital footprint management.

Nov 21, 2025/12 min read